Lamar+Nik Interview: Stratastencil Animation
Lamar+Nik sat down (remotely) with Communication Arts Magazine to discuss their creative process behind their new video “All About You” featuring Leon Bridges and Lucky Daye.
Columbia Records sent us the track “All About You” right as lockdown was taking effect across the world. Singer-songwriter Leon Bridges was preparing to release a new album, but the aesthetic of this new album was to be more ’90s R&B and ’70s inspired. With that in mind, Columbia was looking for something organic and hypnotic for the accompanying visuals to the song.
The most challenging aspect of creating the music video was cutting out the frames. We cut out 4,500 frames using only X-ACTO knives, a cutting board, and a T-square ruler. At certain points, it felt like we would never get through cutting all the frames out and anxiety would set in. Also, the news of George Floyd’s murder occurred during the middle of the process, which made it hard to keep going as well. We both had to take a break from the project for a bit to participate in the protests. At a certain point, no matter how much we love our art, some things are just more important. Overall, it was a taxing experience, but we are proud of the piece of work we created.